Giordano is all set to launch the first phase of its latest collection of fashionable, sophisticated urban outfits for men and women in preparation for the colder months.

Following on from the success of the fall collection, Giordano's new line for winter, which is set to be in the stores from November 19, boasts contemporary yet stylish sweaters and jackets made of ultra luxe fabrics, marino wool, teflon, twill and mock fur.

The colour scheme includes a strong palate of black, white, beige, camel and red, brining to the high streets and malls an urban sophisticated appearance. In addition polo, long sleeve and mock neck tees, zip up cardigans, khakis and 4 in 1 jackets have been adopted to mark the new collection, said a Giordano official.

'Giordano is a brand known for clothing that spells style, quality and above all, comfort. Within the collection we have ensured our customers will maintain a trendy yet practical look.  We have applied various fabrics to enhance the winter look, such as mock fur and 100 per cent lamb wool to ensure warmth in the colder months,' said Giordano's buying manager Vaseem Ahmed.

'In addition we have adopted a layering theme this season, offering customers a collection of colourful stylish pieces, which can be mixed and matched in a number of ways,' Ahmed added.

Key looks for him this season include black denims, stripe shirts, vest cardigans, clean woven shirts available in whites, blues and browns, and blazers to obtain the smart refined look. Brown is the sizzling colour for the man this winter.

In addition the collection, maintains a contemporary feel designed with the age of the microchip in mind; jackets, pants and tops are equipped with pockets enabling Giordano men to camouflage their high tech accessories such as i-pods, Blackberry's and mobile phones.

The women's collection has been created to give our consumers a clean, sharp yet comfortable appearance.  Grey black denim is a must have, as are leggings complimented with our collection of A line tunics.  

For an elegant and feminine look we have flowy jerseys, peached poplin blouses and a variety of stylish blazers which compliment and enhance a look be it, for the day or evening.

'The winter collection is an extension to our current fall collections, which have witnessed great success across the region.  This latest line includes a diverse selection of urban, practical and smart designs, developed in the ideal colours to compliment the winter months,' said executive director for Giordano Ishwar Chugani. - TradeArabia News Service