Casual wear retailer Giordano has launched its first outlet store at the Dubai Outlet Mall.

Giordano executive director Ishwar Chugani expressed his enthusiasm about the new store: “We are very pleased with our launch at Dubai Outlet Mall, which marks an important milestone for Giordano as it is the first dedicated outlet store in the Middle East.

“The 1700 square feet store will stock a wide selection of merchandise from Giordano’s men’s, women’s and Junior collections. 

“In addition the store will  be updated regularly ensuring that customers have access to Giordano’s must have items,  as well as our previous season’s merchandise which   they may have missed out on  continued Chugani.”

Located on the Al Ain-Dubai road, the Dubai Outlet Mall enjoys a highly convenient location as it is a popular stop for customers visiting Dubai.

“The uniqueness of this development being the first outlet mall in the region was one of the key factors that led us into choosing this popular shopping destination,” explained Chugani.

In addition, aside from its convenient location, the Dubai Outlet Mall houses many other well known and reputed high street brands, further reinforcing its appeal and attraction to consumers. 

“We invite all our customers to take full advantage of our new outlet. As I noted earlier, the fact that our outlet will be updated on a regular basis will allow our consumers to make sure they never miss any of their favorite items.  This store has given us one more opportunity to provide our customers with the best offers and service from Giordano   ” said Chugani. 

Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailer of apparel and accessories for men, women and children.

Giordano has 150 stores in the Middle East.