Sun & Sand Sports has launched Columbia Sportswear Company's Fall/Winter Collection in the UAE.

The collection will feature casual street wear which promises to be ideal for active and stylish individuals with both urban and sports centric apparel available.

"Outdoor, urban sports and activities have really taken of in the region and everything from mountain climbing and hiking to skiing and camping are starting to become the norm. Columbia Sportswear really offers those of us with an active, outdoor lifestyle the perfect solution that merges functionality with stylishness," said marketing manager, Sun and Sand Sports, Nasir Rafiq.

Columbia is known as a product innovator and has an unparalleled reputation for quality and value. These basic principles guide Columbia through the creation of inventive and highly popular designs including their performance apparel technology, Omni Tech, which helps you chose the correct gear based on the requirements of your chosen activity.

This ensures the consumer has the optimum combination of comfort and support, whether it is a simple trail run or a long hike.

Available in all Sun and Sand Sports outlets across the UAE, the fall/winter collection sees the addition of Columbia's 'Tough & Beautiful' line of apparel and footwear specifically designed for the bold, active woman.

The clothing is a design inspiration from snowboarding, skateboarding, surfing and urban climbing that leads to the final energetic feel of the kit.

Sun and Sand Sports has been rapidly developing Columbia in the region.  This has been reflected recently when they received, last June 2007, the 'Titanium Award' as 'International Distributor of the Year 2006' from Columbia Sportswear Company. - TradeArabia News Service