Rowenta, the manufacturer of leading beauty enhancing personal care products, has teamed up with the prestigious Elite model agency to launch a range of new hair care accessories.

Rowenta's new collection comprises six professional styling accessories, which promise to add that extra flair and a daily touch of glamour by drawing on the professional expertise of the fashion world's most exclusive model agency, said an official spokesman.

Started in 1983, the Elite agency has launched the careers of well-known models, such as Cindy Crawford, Stephanie Seymour, Ashley Scott and Alessandra Ambrosio.

Their unquestioned authority and experience in the world of beauty presentation has now been combined with Rowenta's reputation for quality to produce six unique products for an unashamed Supermodel elegance.

Rowenta Elite Slim Straightener and Lissima models use the latest in ceramic technology for that professional photo-shoot style. If it is curly hair that is the week's new statement, the Elite Curling Tong and Elite Imagin 8 specialised implements will have the fashion critics penning their praise.

Making sure that your hair maintains its shape and form as you sashay down the high street, two ionic hot air brushes conclude the collection; vital accessories which prevent the build-up of static and minimise the risk of split ends. Trade Arabia News Service