Shell Oman Marketing Company (Shell Oman) signed a Memorandum of Understanding (MoU) with the Oman Automobile Association (OAA), aimed at delivering an exceptional experience for customers of both organisations. 

 

The MoU will offer OAA visitors and members with Oman’s first of its kind Electric Vehicles (EV) charging hub, as well as the first smart service station. Moreover, the partnership will focus on actively contributing to the decarbonisation and net-zero emissions target in line with Oman 2040 vision, and the economic development in the country.

 

The MoU encompasses a range of collaboration opportunities, including access to EV charging, quality fuels and non-fuel retail products and services, development of new service stations, CSR initiatives and supporting OAA’s events and motorsport programs.  The partnership is meant to support road safety, environmental initiatives   while contributing to the national economy through tourism, youth empowerment, and entrepreneurship. 

 

Innovative solutions

By pooling their resources and expertise, Shell Oman and OAA will provide innovative solutions that meet evolving customer needs and promote sustainable practices. The collaboration also aims to establish an EV Recharge network by deploying EV charging units provided by Shell Oman at OAA premises and other locations. It will commence with pilot projects to evaluate performance and optimise operational processes, paving the way for future expansion.

 

Dr Mohammed Al Balushi, CEO of Shell Oman, said: “As a prominent player in the energy industry, we leverage our knowledge in energy transition to support the national strategy for an orderly transition to net zero by 2050 in line with our Powering Progress strategy. Our strategic partnership with OAA underscores our shared dedication to enhancing customer experiences and convenience especially for motorsports enthusiasts. 

 

“This collaboration also marks the commencement of an exciting new chapter with a focus on establishing an EV hub for the first time in Oman. This comes as a steppingstone to Shell Oman’s EV infrastructure and network expansion strategy which will connect EV drivers across the Sultanate. In addition, we are building the first smart fuelling service station at OAA premises in collaboration with Omani SMEs.”

 

Sustainable future

Sulaiman Al Harthy, General Manager of Oman Automobile Association, commented: "In partnering with Shell Oman, we're propelling Oman's automotive industry towards a sustainable future. Our joint mission is to foster sustainable practices, deliver exceptional services to our customers, and boost the nation's economy. We're committed to reducing our carbon footprint and making a significant, positive impact on Oman's sustainability journey."  

 

In addition to infrastructure development, Shell Oman and OAA will collaborate on decarbonisation initiatives, leveraging Shell Oman's expertise in world-class fuels, lubricants, and digital fleet management tools which contribute to engine efficiency and emissions reduction across existing vehicles.-- TradeArabia News Service