Gulf Oil Middle East, a part of Hinduja Group and a wholly owned subsidiary of Gulf Oil International, announced its strategic partnership with Al Naboodah Group Enterprises (Ange), one of the leading conglomerates in the UAE.

Under the agreement, Ange will distribute Gulf Oil’s entire range of automotive and industrial lubricants in the UAE, in both B2B and B2C market segments.   

Gulf Oil is an iconic global brand with presence in more than 110 countries, producing and marketing a comprehensive range of high quality automotive and industrial lubricants, greases and specialty chemicals.
Ange is among the most well-respected family-owned companies in the UAE, employing over 16,000 people and 47 nationalities.

Gulf Oil Middle East CEO Satyabrata Das said: "We are proud to announce the partnership with Ange. This will help us strengthen our foothold and enhance our position for long-term, sustainable growth in this strategic market of UAE with our comprehensive portfolio of automotive and industrial lubricants."

"This partnership is expected to provide greater benefits to our customers, through the unique combination of value addition by both the companies," he stated.

“Gulf Oil Middle East has earned a reputation for high quality products and services, and Ange is known for delivery of world-class services and products exceeding the expectations of its clients. The agreement will enable Gulf Oil to increase its market share in the UAE and help to further consolidate in the regional market. We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services,” he added.

Das said the agreement will help strengthen the distribution network and improve the visibility of Gulf brand in the UAE.

"Our products are manufactured and tested to meet stringent international quality standards. We will continue to look for new ways to innovate and enhance our product range and ensure maximum consumer satisfaction," he noted.

Ajit Kumar, the chief operating officer of Commercial, Ange, said: "We are delighted to partner with Gulf Oil as their sole distributor in the UAE. As a regional leader in a diverse range of trading and industrial sectors, ANGE is proud to be associated with some of the biggest names in the world."

"We partner with Gulf Oil to continue their long-term growth and strong market presence in the UAE," he added.-TradeArabia News Service