Tuesday 25 June 2024

Georgina Yeomans

Formula E showcases variety of female roles

RIYADH, March 9, 2023

Formula E’s FIA Girls on Track programme is a proven route of entry into Formula E, with several women in the championship having participated in the immersive one-day experience and developed a career in the electric series. The initiative has hosted nearly 2,000 girls at track so far, with further Season 9 activations at Formula E races in São Paulo and Jakarta.
Aligned to the FIA Girls on Track initiative that Formula E has been delivering alongside the FIA, Formula E is dedicated to raising not only the profile of female roles within motorsport, but their diversity and routes of entry.
Formula E highlights the diverse number of female roles from across the all-electric championship, from General Counsel and Engineers to Tyre and Logistics Specialists.
Georgina Yeomans
Georgina Yeomans is the Communications Executive for NEOM McLaren Electric Racing, which spans both its Formula E and Extreme E teams. Her role spans a variety of responsibilities, including writing press releases, managing driver media and marking interviews and filming. Yeomans has been gaining experience in the motorsport industry since the age of 16, with a background in journalism and communications. She first got experience in the industry through Girls on Track UK (previously Dare to be Different), which gave her the contacts and confidence to follow her passion. This began with work experience at Autosport, which led to communications work with Torque PR. 
Anastasia Fowle
For over four years, Anastasia Fowle has been Maserati MSG Racing’s General Counsel, heading up all things legal for the Monegasque vice-world Champions including; driver contracts, complex partnership agreements and intellectual and property rights. In addition to her role with the team, and her partnership role at Shoosmiths LLP, Fowle is also a director of the Formula 1 Grand Prix Drivers' Association ("GPDA"). A true female trailblazer in motorsport, not only is Fowle the first female director of the GPDA, she’s also the first non-F1 driver to hold this crucial role providing business, legal and strategic advice for the organisation.
Juliana Neto
Juliana Neto is the physiotherapist to the DS PENSKE Formula E Team, having started her career in motor sport back in 2017. With experience in Formula E, Formula 3, DTM, WTCR, GT Championships and many 24-Hour endurance races, she’s responsible for ensuring the drivers can perform at their optimum levels when racing and training. Neto first began working in sport back in 2010 with the Portuguese Athletic Federation and the Portuguese Olympic Committee, with further experience in environments like the UEFA Champions League and many international athletics championships. Since 2018, she’s also been responsible for the Bioperformance Centre in the High Performance Centre for Motor Sport in Madrid.
Lais Campelo
Growing up in Brazil, Lais Campelo had a curiosity for the world of motorsport, inspired by drivers such as Senna, Barrichello, Massa and Fittipaldi, but never thought she would go on to have a career in the industry. Campelo pursued her interests in technology and science, achieving a Masters in Physics and joining the Jaguar Land Rover graduate scheme. Now, in a role described as challenging and rewarding, Campelo is immersed in motorsport as a Software and Data Engineer at Jaguar TCS Racing, delivering software applications, processing and analysing data, and extracting the best from the drivers and the cars.
Michelle Creighton
Michelle Creighton has a critical role within the team, as she ensures all the bodywork on both chassis’ is as pristine as possible. Whenever there is any damage to the floors or bodywork, it is her responsibility to fix the damaged area as neatly and as lightly as possible, keeping the car always looking perfect!  Despite not studying motorsport whilst at college, Michelle enjoyed the sport as a hobby with her Dad before going on to have a vast career in motorsport, working in WRC Mini, LMP, GT series and Formula One in the Composites Department. Michelle joined the team last November, which means there is now a female in every department at Envision Racing!
Marta de Pfaff Ganduxer
Marta de Pfaff Ganduxer studied MSc Motorsport Engineering at Oxford Brookes University, where she had the opportunity to work with the PBM Ducati Racing Team in the British Superbikes Championship. She has worked with various racing teams, including NIO 333 FE Team, playing a vital role in optimising tyre performance. Ganduxer is a strong advocate for gender equality in motorsports and encourages young girls interested in the industry to work hard and stay motivated. Ganduxer 's expertise extends beyond motorsports, also having worked as an EV Powertrain Expert Engineer and has provided support for the development of electric vehicles for companies such as Honda, Toyota, and BMW.
Andrea Ackroyd
Andrea Ackroyd, the team's Lead Performance Engineer, joined Mahindra Racing alongside Alexander Sims in Season 7. For two years she was his Performance Engineer, before she was promoted to her current role at the start of Season 9. With a love of physics and maths, Ackroyd studied engineering at university and was quickly attracted to the motorsport-related modules. She was fascinated by the hard work that goes on within a race team to achieve a competitive edge, and decided to pursue it as her career. To young women wanting a career in motorsport, she says: Don’t listen to the naysayers, keep your head held high, and stay curious.
Marissa Andretti
Marissa Andretti grew up around the sport, spending time and learning from her second family – a racing team. Andretti officially joined the family business in 2015 as a Client Relations Representative in Andretti Autosport’s INDYCAR programme. With an interest in racing operations, Andretti assists in project management for the team’s branding-related operations whilst also serving as a Vice President within Andretti Autosport, overseeing the team’s philanthropic initiatives via The Michael Andretti Foundation. Additionally, Andretti has taken on the role of Managing Director for Andretti Technologies [ATEC], where she assists in developing strategy and project fruition, centralising departments across the team.
Partners - ABB FIA Formula E world championship
Claudia Spagl
Claudia Spagl is the Global Partnerships Manager at Allianz, and responsible for its Formula E partnership. Having started her career at the company’s communications agency where she was already workings on different motorsports topics and being responsible for the Extreme E partnership of Allianz, she was really proud to then lead the Formula E account. Besides her passion for motorsports, the synergies between Allianz and Formula E is what makes her so excited about the partnership. As one of the world’s largest automotive insurers with a strong sustainability agenda, driving the transformation to e-mobility and supporting the dream of “clean air” is at the centre of her work.
Stephanie Wyss
Stephanie Wyss started her career at ABB as an assistant in the branding team in 2017. She always had a passion for cars and motorsport, and therefore leapt at the opportunity to be part of the ABB Formula E Partnership team, taking on the role of Supplier Governance & Communication in October 2019. Her dedication, attitude and organisational skills meant she soon took on responsibility of managing all merchandise, teamwear and logistics, playing a vital role in the success of the customer engagement programme which is central to ABB’s title partnership with the Championship.
Manuela Gianni
Manuela Gianni’s experience in logistics has been driven by her passion for foreign languages and travel. She fluently speaks four languages and has been driven to the international atmosphere and opportunities that only a multinational company like DHL can offer. In her current role as Head of DHL Motorsport Italy she oversees the local Motorsport Team and manages the contract with Formula E Operations, for which DHL is founding and logistics partner since the launch of the Formula E Championship, heading a Team of professionals which are instrumental for delivering the Championship with strategic targets towards a sustainable logistics module.
Selin Jost
Selin Jost joined Julius Baer's sponsorship team as a project manager in 2022, where she supports and focuses on sustainability and innovation-related partnerships, including Formula E, of which Julius Baer is the Global Founding Partner. Jost's passion for sustainability began when working for the company’s sustainability team for three years where she co-led the development of the group's climate strategy, before joining the partnerships teams. After graduating from the University of St. Gallen in 2017 with a degree in Management, Organisation Studies, and Cultural Theory she enrolled on Julius Baer’s ‘graduate programme’, working on various assignments in Switzerland, Singapore and Hong Kong.
Sujin Jang
As a dynamic individual who thrives on challenges and pushing boundaries, Sujin Jang was always there whenever Hankook needed breakthroughs throughout her 18 years with the company. From new product launches, OE tyres for high-end carmakers, to the start of motorsports, Jang was there taking Hankook tyres to a new level. Jang was put in charge of compound development for Formula E tyres and was the first female compound developer in the Hankook Tyre Research & Development Centre. Seeing the compounds Jang  developed in action and earning results through race performance always keeps her striving for more.-- TradeArabia News Service


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