MG Motor, a British automotive brand, has appointed of Al Yousuf Motors as its UAE distributor.

The news comes at an exciting time for customers of the brand, which earlier this year launched its stylish new MG RX5 and MG ZS SUVs in the Middle East, said a statement.

The agreement between MG’s parent company, SAIC Motor, and Al Yousuf Motors will see the UAE automotive services company, begin servicing MG’s customers with immediate effect. Operating from five locations across the UAE, they will introduce a fresh new line-up of models aimed at meeting the demands of today’s modern motorists, it said.

Al Yousuf Motors will provide a range of services for new and existing customers of the rejuvenated MG brand, including new car sales, servicing, finance packages and leasing deals, it added.

The line-up includes the new MG ZS and MG RX5 SUVs, as well as the MG 360 compact sedan, the new MG ZS’ expressive design language highlights the premium nature of the MG brand, and will feature across all upcoming models, including a brand-new model for the Middle East and the refreshed GS model, which will be introduced to the region later this year.

Tom Lee, managing director, SAIC Motor Middle East, said: “Al Yousuf Motors delivers the ideal combination of automotive experience and high-quality customer service and efficiency.”

“We are experiencing positive growth globally and view the Middle East as a very important market. Together with Al Yousuf Motors we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience,” he said.

Mohamed Iqbal Yousuf, deputy president and head of marketing, Al Yousuf Group, added: “This is a major step for us. MG has an exciting model line-up and even more so following the introduction of the MG RX5 and MG ZS.”

“The brand is in a strong position to build its presence in the Middle East market and we are looking forward to a fruitful and extensive partnership. The MG brand will be an extension of our automobile sector and services which will continue to bring success to the group at a local and regional level,” he said.

MG is a British born car maker, established in 1924 and renowned globally for its historic models, awards and achievements. MG is benefiting from heavy investment from its parent company, SAIC Motor, which was listed in the 2017 Fortune Global 500 List for the 13th consecutive year, ranking #41 overall and 7th amongst all global automakers – its highest ever ranking.

Committed to offering customers the highest levels of customer service, MG offers a six-year/200,000km warranty. To ensure MG Motor’s unrivalled aftersales service is maintained during the transition period, existing customers of MG Motor will be able to visit AW Rostamani trading for their servicing needs up until August 2018, it said.

Founded in 1953, based on the successful sale of a shipment of rice husks from India, the Al
Yousuf Group has now grown into a multi-million-dirham conglomerate. From their headquarters on Sheikh Zayed Road, the Al Yousuf Group runs a network of offices and showrooms that stretch across the UAE and into the Gulf and the Middle East. Al Yousuf Group, however, reach far beyond into the Indian subcontinent, the CIS countries, Asia, Europe, Africa and America. – TradeArabia News Service