Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, recently laid the foundation for a world premier flagship store in Dubai, UAE.

The new flagship project is based in Dubai Design District, the centre of the city, and will provide an enhanced car retail experience for customers of Mercedes-Benz when it opens, a statement said.

The new flagship project, when unveiled in more detail, will set new standards in the automobile retail industry in the country. The construction is expected to take up to four years, promising to offer a unique Mercedes-Benz experience delivering an extensive array of services, providing the customers a seamless journey.

Samir Gargash, chairman of Gargash Group, said: “The Gargash group of companies has been recognised in the Middle East for over 100 years and continues to set new standards of excellence. Thanks to strong relationships with names like Mercedes-Benz, which we have shared a business with since 1958, we have the confidence to invest in a project of this magnitude. Basing our new flagship showroom in a bespoke address such as Dubai Design District is part of our forward vision.”

Dr Amina Al Rustamani, Group chief executive officer of Tecom Group said: “Dubai Design District was built as part of the Dubai 2021 plan using the Smart City principles which offer digital connectivity to create an innovation led economy.

“We are excited to welcome Mercedes-Benz to our community as fits in perfectly with its timeless, modern designs creating a perfect balance between intelligence and emotion”.

Dubai Design District is a commercial and lifestyle community centred around the aesthetics of design, and is owned by Tecom Group, a member of Dubai Holding.

Mark De Haes, president and CEO, Mercedes-Benz Cars Middle East, pointed out that this project defined a new stage in its pursuit to provide the best customer experience for existing and potential customers.

"New retail concepts of this scale will create an approachable and unique brand experience – and being part of the energetic d3 community will only bring the fascination of the brand closer to people’s daily life,” he stated.

Mohammad Saeed Al Shehhi, the chief executive of d3, said: “We’re excited to announce the launch of a state-of-the-art Mercedes-Benz retail facility in d3 by Gargash Enterprises, which will exemplify innovation and excellence in the form of not just its product offering, but also its exceptional service standards.”

“It’s a proud moment for us to welcome such globally well-known brands to d3, where design is not just about the physical manifestation of a space or an object, but a multi-layered approach towards creativity, which enhances the overall experience. It’s evident through this groundbreaking ceremony that d3 is the most preferred destination for progressive brands, who want to be a part of our vibrant community which keeps growing exponentially,” he added. – TradeArabia News Service