GMC, a leading truck and SUV manufacturer, has announced the launch of ‘Like A Pro’, a new campaign evolving its ‘We Are Professional Grade’ positioning in the Middle East.

The campaign celebrates GMC vehicles and customers who passionately live life to a higher standard, said a statement from the company.

It illustrates the core values of ‘We Are Professional Grade’ and shows the emotional connection customers have with their GMC trucks and SUV models, it stated.

The campaign will feature GMC Denali trucks and SUVs, and will also showcase the new GMC Terrain, which joins the recently redesigned GMC Acadia in the company’s SUV line-up.

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 per cent of GMC retail sales.

Sajed Sbeih, head of brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way.”

Through this campaign, GMC which has been present in the Middle East for over 93 years has taken its brand messaging in a new direction, marking a key moment in its ongoing development, he stated.

“We have long recognised that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart,” noted Sbeih.

“This is why the new campaign encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences,” he added. – TradeArabia News Service