Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in Bahrain, celebrated the debut of Land Rover’s highly anticipated All-New Discovery, introducing the vehicle to an enthusiastic audience during a spectacular exclusive event held last week, at Bahrain Bay.

The event welcomed over 500 guests including VIPs, customers and key members of the media who were treated to an exclusive and exhilarating unveiling of the latest member of the Land Rover Discovery family.

Being a dynamic launch, guests were able to witness the new Discovery in all its glory while it performed thrilling live acts embodying the unique blend of refinement, performance and unmatched all-terrain capability that epitomises Land Rover vehicles, said a statement.

Guests were also given the opportunity to interact with the premium SUV while admiring and appreciating its versatile interior and sleek, aesthetic exterior.

Speaking on the launch, Euro Motors general manager Paul Yates said: “This is a momentous occasion as the introduction of the All- New Discovery is in line with our commitment to offer our loyalists the very latest in the Land Rover line-up. At Euro Motors, with the intention of strengthening our relationship with our customers, we consistently endeavour to produce extremely dynamic launches and interactive events. Year after year we strive to outdo ourselves, to provide an experience that is distinctive and one that defines the essence of being the exclusive importers and distributors of the most exclusive SUV brand in the world.

“With the spectacular launch of the All-New Discovery, Euro Motors have yet again set the benchmark with respect to vehicle launches and we hope to continue in this direction and serve our customers to the very best of our abilities,” he said.

“With the Al Zayani family being the first to bring the Land Rover franchise to the Mena region, we are proud to say that we have deep-rooted relations with Land Rover and an integral part of our success has been due to the excellence that is evident in the sensational vehicles that Jaguar Land Rover manufactures on a constant basis. We are confident that the All-New Discovery will exceed customer’s expectations and look forward to taking a significant step in manifesting our aim of filling the roads of Bahrain with our masterpieces,” he added.
 
The extremely versatile SUV, available in 5 or 7 seat options, starts from a base price of BD29,950 and includes 5 years free warranty, a free 5-year service package, free 24/7 road assistance services for 5 years and free registration.

The Discovery family has always had a spirit of adventure and the new model provides a dramatic reinterpretation of Discovery’s 27 years of heritage and practical DNA with a sophisticated design that pays homage to previous models without being restrained by them. Trademark design features include the stepped roofline, which has identified each of the four previous generations of Discovery and provides an elegant solution to a practical need. The design accommodates Discovery’s customary stadium seating configuration ensuring every seat is the best seat in the house, the statement said.

The All-New Discovery has been designed to deliver a confident, comfortable and engaging driving experience. Unique features like Dynamic Stability Control and Electronic Power Assisted Steering (EPAS) ensure that on-road capabilities and ride quality are enhanced. Along with its performance on tarmac, the vehicle’s all-terrain capabilities, wading ability amongst other features ensure that the vehicle performs impeccably and consistently on even the harshest of terrains.

Built for adventure, the All-New Discovery consists of a comprehensive suite of off-road driving technologies that ensures the vehicle’s supreme all-terrain capability is easy to access for even inexperienced drivers. Land Rover’s multi-mode Terrain Response 2 system optimizes a range of settings, from throttle sensitivity to gearchange characteristics, to suit the driving conditions at the turn of a rotary controller. The high performance SUV is powered by Jaguar Land Rover’s efficient range of six cylinder engines, all paired with a smooth and responsive ZF eight-speed automatic gearbox.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers, said the statement. – TradeArabia News Service