China-based JAC Motors has reaffirmed its plan to build a strong global brand by launching and implementing a new brand upgrade strategy which will be focused on three key areas.

The three key areas will include: technological innovation on products upgrade, exports, and enhanced collaboration within the auto industry, said a statement from the company.

An Jin, chairman, JAC, said: “A breakthrough is not necessarily a business expansion. It can be a brand upgrade. Our company’s breakthroughs are only made when JAC brands compete with Sino-foreign joint-venture brands.”

JAC’s product portfolio is in line with the philosophy of ‘Enhancing Energy Efficiency, Green Technology, and Safety with Intelligent Design.’ By investing in R&D, the company has mastered three key technologies in batteries, electric motors and electric controls, said a statemebnt from the company.

JAC has sold over 35,000 units of new energy vehicles, with an accumulative driving mileage of more than 600 million km, it said.

JAC’s line of high-end products include the A60, N series light-duty trucks, and Best coaches. In 2017, the company plans to develop more high-end products, including the passenger vehicle masterpiece S7 SUV, along with the MPV M6 and K7 utility truck for commercial use.

JAC Motors’ global business model proved effective throughout 2016, with exports accounting for 8.2 per cent of total sales – a figure set to rise to 10 per cent in 2017. JAC chairman An Jin pledged to further increase this figure to 20 per cent over the coming years, said a statement.

By sticking to a sales strategy that focuses on strategic markets, key demographics and consumer needs, JAC now has the fifth largest export volume in the auto industry, with JAC assembly lines and factories under construction in Kazakhstan, Algeria, Iran, Vietnam and Paraguay.

After years of efforts, JAC has finally gained a foothold in the South American market, and is set to enter higher-end markets, such as Australia and New Zealand.

To seek more collaborations within the industry, JAC signed an agreement with Nextev in April 2016, in addition to a memorandum of cooperation with Volkswagen China, it said.

The partnership between JAC Motors, which has rich experience in the local electrical vehicle market, and Volkswagen, which has an extensive brand influence, proves to have created tremendous mutual benefits.

An Jin stated: “As we hope to expand electric vehicle manufacturing, our doors are always open for widespread cooperation within the industry.” – TradeArabia News Service