Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in Bahrain, has announced that the all-new Discovery will be launched in the kingdom on April 19.

The all-new Land Rover Discovery will be launched in impressive style at Bahrain Bay, in an unveiling ceremony that will see VIPs and exclusively invited guests of Euro Motors Jaguar Land Rover, along with key members of the media, get their first glimpse of one of Land Rover’s most complete 7-seater SUVs, said the company.

Gaining unprecedented popularity ever since its worldwide launch at last year’s Paris Motor Show, the new Discovery has been dubbed as the world’s most versatile and capable premium full-sized SUV. Tasked with carrying the Land Rover Above and Beyond journey forward, the new member of the Land Rover Discovery family embodies the unique blend of refinement, performance and unmatched all-terrain capability that epitomizes Land Rover vehicles, it said.

The unveiling is set to be launched in a dynamic style, with visitors being given the enviable opportunity to be amongst the first people to interact with the premium SUV in Bahrain. Guests will witness first-hand the capability and durability of the all-new Land Rover Discovery and experience the magnificence of its bold and daringly pioneering features.

Speaking about the launch, Euro Motors managing director Nawaf Khalid Al Zayani said: “With the Discovery DNA etched into the core of the new SUV, the fifth-generation model has garnered an impressive amount of attention globally as well as in the region since its official unveiling in Paris. We are looking forward to having this highly capable SUV unveiled to our distinguished customers and VIPs in the Kingdom of Bahrain. We enthusiastically wait in earnest to the fast approaching occasion and look forward to glamorously launching the new member of the Discovery family. I invite everyone to get a glimpse of and experience first-hand what the future holds at Jaguar Land Rover with our latest next generation SUV.”

The Discovery family has always had a spirit of adventure and the new model provides a dramatic reinterpretation of Discovery’s 27 years of heritage and practical DNA with a sophisticated design that pays homage to previous models without being restrained by them. Trademark design features include the stepped roofline, which has identified each of the four previous generations of Discovery and provides an elegant solution to a practical need. The design accommodates Discovery’s customary stadium seating configuration ensuring every seat is the best seat in the house.

The All-New Discovery has been designed to deliver a confident, comfortable and engaging driving experience to make the kilometers go by virtually unnoticed. Unique features like Dynamic Stability Control and Electronic Power Assisted Steering (EPAS) ensure that on-road capabilities and ride quality are enhanced. Along with its performance on tarmac, the vehicle’s all-terrain capabilities, wading ability amongst other features ensure that the vehicle performs impeccably and consistently on even the harshest of terrains, Euro Motors said.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers, it added. - TradeArabia News Service