National Car Company, the exclusive agent for Mazda vehicles in Qatar, has announced the launch of a new, fully-redesigned website.

Reflecting Mazda’s new brand strategy, the website offers an enhanced user experience aimed at engaging premium customers and current owners.

Mazda Qatar said it has built an intuitive, user-friendly site with enhanced shopping tools and seamless navigation.

As a result, Mazda shoppers can more easily access product information, promotions, warranty information etc. to make a  well informed purchase decision. Current owners also benefit from the redesign, with an easily-accessible owners section that features helpful reference materials, said a senior official.

The site’s engaging video experiences, immersive visuals and animation, and interaction cues help guide the customer along their journey and articulate the true emotion of Mazda’s brand.

“New Mazda Qatar website is equipped with a customer-first experience design, including a sophisticated new look, ease of navigation and eye-catching visuals,” remarked Sheikh Ahmad Bin Nasser Al Thani, the president and director at National Car Company.

“The new site strengthens Mazda’s ability to capture consumer attention and connect with our target audience,” he added.

Sathish Nair, the marketing and sales manager at Mazda, said: "At NCC, we believe that human insight is at the heart of every great design experience."
 
"Over the few years, we have done extensive research that enabled us to create a site experience that will take Mazda to the next level," he added.-TradeArabia News Service