First Motors, the exclusive distributor of Hyundai vehicles in Bahrain, has launched its new luxury brand Genesis with the unveiling of its new flagship model, the Genesis G90.

The all-new Genesis G90 was launched during a private evening held yesterday (September 19) at the Ritz-Carlton Bahrain, offering guests a closer look at the outstanding features and elements of the new car.

Nawaf Khalid Al Zayani, the managing director of First Motors, said: “This is indeed a joyous occasion for us as, through the magnificence of the G90, Genesis has now established a prestigious name for itself in the global, regional and local markets. Reflecting a previously unsurpassed level of customer integration and convenience, the Genesis flagship sedan focuses on ‘human-centred luxury’ with cutting-edge innovations.

“With the launch of Genesis as a stand-alone luxury brand, our clients can be assured of the quality that is being injected into the marque. Being the brand’s first model, this is a milestone in Hyundai’s history and we are honoured to present this fine example of automotive technology and performance engineering to the Kingdom of Bahrain,” he said.

The launch of the Genesis G90 heralds a new era for Hyundai as it continues expanding its Genesis product line-up in the global market. “We are extremely proud to be initiating the same in tandem in Bahrain, starting with the magnificent G90, and I would like to thank Genesis Middle East for the trust they have placed in us for the same,” he added.

The Genesis G90 is a premium luxury sedan with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance. The distinctive appearance of the Genesis G90 exudes both confidence and originality, embodying the Genesis brand design identity of ‘Athletic Elegance’. The G90 silhouette is both powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs and sophisticated rear deck surfacing.
Presenting fresh appeal through innovative styling and sporting proportions, the G90 identity is conveyed through a Genesis-family design feature, the ‘CREST’ grille, and crowned with the winged Genesis emblem. Refined use of chrome elements also serve to create an elegant and premium appearance, along with standard 19-inch alloy wheels. In the rear, chrome dual asymmetrical exhaust tips integrated in the lower bumper balance the vertical LED taillights providing a modern luxury feel.

The G90 is available in six colours that were specifically created to accentuate its distinctive lines and the colour palette has been painstakingly matched to its interior environments and sophisticated material selections, the company said.

From the horizontal and graceful layout of driver controls and genuine, premium material selection, to meticulous craftsmanship, virtually every element of the interior focuses on the passengers in enhancing their sense of luxury. Passenger space is a key component of interior comfort and design, and the new G90 has significantly improved spaciousness.

The G90 provides a comprehensive suite of cutting-edge safety technology. This suite brings together systems such as Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Stop Detection and Lane Keep Assist.

Powered by a choice of 3.3 litre V6 or 5.0 litre V8 engine coupled to an eight-speed automatic transmission, the All-New Genesis G90 is available exclusively at the First Motors showroom in Sitra with lifetime warranty, 5 years /100,000 km service package, five years roadside assist, home to home service and Genesis Concierge Service.

The 3.3 litre engine Genesis G90 is priced at BD33,100 ($87,798), while the 5.0 litre engine sedan is priced BD34,000. – TradeArabia News Service