Qashqai Premium Concept and X-Trail Premium Concept
Nissan to showcase top crossovers at Geneva show
RIYADH, February 28, 2016
Nissan will showcase two striking special versions of its best-selling crossovers, the Qashqai and X-Trail, at the forthcoming Geneva Motor Show.
The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colours, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.
Shiro Nakamura, senior vice president, design and chief creative officer, Nissan Motor said: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”
Both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Premium Concept has a unique execution and is designed to appeal to a very different customer. The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.
Common to both cars is a simple yet vibrant colour palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.
The Geneva International Motor Show is running from March 3 to 11. – TradeArabia News Service