Ford ME launches new Ranger pickup in UAE
DUBAI, February 22, 2016
Ford Middle East has launched its new Ranger pickup in the UAE, which is available at all Al Tayer showrooms, Ford's importer dealer in the emirates.
The new 2016 Ford Ranger is set to establish new benchmarks in the light commercial vehicle segment with an uncompromised blend of robust capability, craftsmanship and advanced technology, said a statement.
Thierry Sabbagh, managing director, Ford ME, said: “The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand and have come to appreciate from the current model.
“It represents a smarter kind of tough, and will help our customers to achieve more in every type of application.”
“The current Ranger is one of the toughest, most capable pickups out there, and this is reflected in the exceptional sales of the Ranger to date,” added Sabbagh.
The new Ranger continues to be produced at Ford’s Silverton Assembly Plant in Pretoria and exported to 148 markets in the Middle East, Africa and Europe.
The Duratorq TDCi engines are manufactured at the Struandale Engine Plant in Port Elizabeth.
The changes to the new Ranger begin with an updated exterior design. A bold, more modern look lends new Ranger a powerful presence on the road, and immediately conveys a sense of capability.
A more muscular hood flows into a strong new trapezoidal grille, which connects seamlessly with the chiselled projector headlamps, accentuating the new Ranger’s width and strong stance.
The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers.
Strong horizontal lines run across the width of the cab, giving a sense of spaciousness, creating a clear distinction between the upper and lower levels, and placing the focus on the central eight-inch touchscreen on the high-spec models.
Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment and cellphone features at a glance.
“The interior of the new Ranger is sleek and modern, with a strong technical aspect to it. Accentuating the design, materials were chosen that are stylish and attractive while being durable enough to handle the harsh life of a work truck. The interior may look more car-like, but it’s as practical as ever,” said Sabbagh.
The driving experience has further been enhanced by an electric power-assisted steering (EPAS) system, which provides precise steering with a natural and confident feel. With EPAS, steering is light and manageable for low-speed manoeuvring, such as parking, and precise at higher speeds.
Meanwhile, engineers fitted the new Ranger with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.
A host of cutting-edge technologies are available on the new Ford Ranger to help drivers stay connected and in control. - TradeArabia News Service
