Saudi Arabian authorities have inked a $100-million contract with TransCore, a leader in the transportation industry, to design and implement an advanced traffic control system in Riyadh.

The deal is aimed at improving the flow of traffic for the seven million people living in the kindom's capital, said a statement from Arriyadh Development Authority (ADA) of Saudi Arabia.

As per the contract, the US firm will be deploying its TransSuite software solution to manage traffic signal operations at 350 of Riyadh’s busiest intersections.

The system automatically adjusts traffic signal timing in response to real-time traffic conditions, representing a significant upgrade over the existing fixed-time system, said the statement.

“Deploying an advanced traffic management system is a critical step in our plan to improve and manage the flow of traffic throughout Riyadh,” said Abdulaziz Alghannam, the strategic studies department manager at ADA.

“TransCore’s solution will enable us to quickly adjust to real-time traffic conditions, providing a safer more efficient roadway network,” he noted.

TransCore first established an office in the Middle East in 2006 with the design and installation of the Salik Toll System for the Roads & Transport Authority in Dubai.

Since then, the company has continuously expanded and operated the Salik system, which was recently awarded the 2014 Toll Excellence Award in Technology by the International Bridge, Tunnel and Turnpike Authority.

On the project win, TransCore president Tracy Marks said: "We are honoured by the ADA’s selection and look forward to working alongside them to deploy a solution that will result in improved traffic management throughout the city of Riyadh."

"This project will be a benchmark for adaptive traffic management on a large scale, and we’re pleased to have the opportunity to be a part of such an innovative project. We’re also grateful for the opportunity to expand our operations in the Middle East," he added.-TradeArabia News Service