Toyota has announced sales of 356,805 units in the Middle East in the first half of 2014, reflecting a six per cent growth in sales as compared to the same period of last year.

“The consistent growth in sales during the first half of this year validates the success of Toyota’s new design direction in terms of developing more emotionally compelling products to connect with consumers,” said Takayuki Yoshitsugu, chief representative of Mena Representative Office, Toyota Motor Corporation.

“We are committed to making vehicles that have Waku-Doki which translates to being exciting and fun to drive and this has also resulted in a quantum jump in customer satisfaction while giving them the peace of mind of Toyota ownership.

“These results give us a good platform to build on in terms of extending our robust performance for the rest of 2014 with a great line-up of vehicles that reflect our ongoing product innovation, quality, durability and reliability,” he added.

Sales of the new look Yaris Sedan saw a 63 per cent increase as it sold 27,823 units in 2014, while the RAV4 pushed sales by 34 per cent to hit 7,960 units.

Sales of Toyota’s Land Cruiser SUV also witnessed an increase selling 41,083 units during the first half of 2014 to see a 4 per cent increase. - TradeArabia News Service