Pirelli, a global leader in premium tyres, has opened a new store in Kuwait, designed to be the biggest store in its segment in the region so far.

Offering its signature premium tyres and tyre-related services, the store will offer the same comfort, convenience and range that has made it a globally recognised brand, a statement said.

The store was launched in partnership with Behbehani Motor Company.

“Kuwait is perfect starting point this side of the world. People know what they want here and we look forward to providing the best fit. Our motto is to offer customers a feel-good experience and this is our endeavor,” said Mattia Bussacchini, general manager, ME and India.

Abdulghani Behbehani, director of Behbehani Tire Center, said: “We are proud to extend our support to the pioneer and look forward to delivering quality services to our clients. Our mission, as a service provider, is to deliver the highest level of customer satisfaction.

“Hence, we invested in excellent infrastructure in our showrooms and service center as well as in highly trained professional staff who will not only meet, but exceed our customer's expectation. This collaboration is in line with these goals and we look forward to our customers’ feedback.”

The Pirelli store in Kuwait is in line with the company's expansion plans. The store is one of the four that have already opened their doors to the public currently- the other 3 being in Jeddah, Bahrain and Dubai.

The company will open 32 new Pirelli shops by the end of the year.

“We hope to cover ground quickly and with all the quality that can be found on our global branches,” said Bussacchini.

Pirelli was founded in 1872 and has grown significantly since then. It has 19 tyre industrial plants in four continents and is widely available in more than 160 countries around the world. – TradeArabia News Service