Auto giant Nissan has posted record sales across the Middle East region in January driven by demand for its new Patrol model which soared to an an all-time monthly high of 2836 units, said a report.   

January was a record month for Nissan Patrol across the Middle East region. This achievement follows record sales for the ever-popular Patrol in the UAE during December, and also in Qatar during both December and January, said the Japanese car company in a statement.

In total, more than 18 000 units have been sold across the Middle East in the ten month period from April 2013 to January 2014 - a rise of 9 per cent compared to the previous year representing a 23 per cent share of the Large SUV (SUV-L) market segment.  

Nissan Patrol sales doubled in january when compared to the same period last year with SUV-L segment share of 31 per cent in the Middle East, the statement added.

In December, the UAE emerged as the segment leader with the sale of more than 1,100 units garnering 54 per cent of the market segment share.
 
The total sales for Patrol surged to over 7,800 units during the period from April 2013 to January, representing an increase of 12 per cent in sales and 38 per cent in market segment share
 
In Qatar, Nissan registered consecutive record breaking months in December 2013 and  January 2014 netting 37 per cent of market segment share.

In January, Kuwait was the segment leader with record sales of Patrol in January thus grabbing a share of 49 per cent of the market segment share. Iraq too performed well in January with a 66 per cent share of sales, the statement added.

Samir Cherfan, the managing director, Nissan Middle East, said: "These are exciting times for the ‘Hero of All Terrain’ as we have witnessed outstanding sales and increasing appeal of this vehicle. We have crossed significant milestones since the launch of MY2014 Nissan Patrol last year and expect to build on this momentum for this year."

“There is potential for significant growth in the Middle East as well as increased demand for Patrol. We will continue our drive to exceed the expectations of our growing customer base supported by our extensive dealer network,” he added.-TradeArabia News Service