German premium carmaker Audi is showcasing a dynamic range of new models and technology at the 2013 Dubai International Motor Show, which began yesterday (November 5).

The new Audi S3 Sedan, RS 6 Avant and RS 7 were revealed at the official press conference, showcasing the company’s capability to transfer technology between motorsport and series production.

“Motorsport is an integral part of the Audi DNA - it is not an end in itself for our company. The new models are extremely sporty, but with engine downsizing and significantly less weight we are able to achieve lower consumption and CO2 emissions at the same time,” said Trevor Hill, managing director of Audi Middle East.

Audi forecast crossing the 10,000 vehicles per annum threshold in the Middle East for the first time in 2013, he said.

Three-time Le Mans winner and Audi factory driver for 19 years, Rinaldo “Dindo” Capello, who was present for the official reveals, commented on the upcoming ‘6 hours of Bahrain’ of the FIA World Endurance Championship (WEC) series on November 30: “This year’s race has been pushed back by two months, which will definitely help in terms of temperatures. The team now knows the track and we are in a strong position in the battle with Toyota.”  

Other models at the Audi stand at the show include the new Audi R8 Coupé V10 plus with 550hp, the Audi R8 Spyder V8 with 430hp and the Audi S8 with 520hp, besides classic bestsellers including the A4, A5, A6 and A8 L W12 as well as the SUV range with the Audi Q3, Q5 and Q7.

Audi brings the A3 Sedan to the Middle East with a 1.4 TFSI and 1.8 TFSI engine featuring power outputs of 122 hp and 180 hp respectively. The Audi S3 Sedan with its 2.0 TFSI engine produces 280 hp and 380 Nm of torque. The sprint from 0 to 100 km/h takes just 5.0 seconds and will be available in dealerships across the Middle East from early 2014 and the S3 Sedan in the first half of 2014.

The new Audi RS 6 Avant unites 560 hp of power and 700 Nm of torque with unrestricted practicality and accelerates from 0 to 100 km/h in just 3.9 seconds.

The new Audi RS 7 combines the power of a sports car with the elegance of a large, five-door coupé. Its twin-turbo V8 produces 560 hp between 5,700 and 6,600 rpm, with a constant 700 Nm of torque available from 1,750 to 5,500 rpm. The sprint from 0 to 100 km/h takes just 3.9 seconds. - TradeArabia News Service