Toyota Motor Corporation (TMC) has reported that the cumulative global sales of its Corolla has surpassed 40 million units in July.

The Corolla was originally designed to meet the changing needs of Japanese commuters. In the mid-1960s, the then chief engineer Tatsuo Hasegawa recognised that with Japan’s industry expanding, most consumers’ daily commuting time was increasing.

The need to get around in a personal vehicle was therefore growing and this insight led Hasegawa to conceptualise the first Corolla, with his guiding principles defining the vehicle ever since: ‘always evolving and designed to meet consumer needs in each market.’

Nobuyuki Negishi, chief representative of Mena office, said: “Reaching this significant milestone is a huge achievement for Toyota and reflects the company’s commitment to ensuring that customers get to enjoy a car with a legendary global reputation for providing excellent value for money, low operating costs and reliable trouble free motoring stemming from quality engineering, along with outstanding comfort levels.

“All these factors have been instrumental in the success of the Corolla and we look forward to continuing this remarkable success story and making sure that this iconic model stays popular with a new generation of Middle East consumers in the future.”

The Corolla, currently produced at 15 plants worldwide, accounts for one in five vehicles sold in Toyota’s 76-year history. - TradeArabia News Service