Porsche Middle East and Africa, a wholly owned subsidiary of Dr Ing h c F Porsche AG in Stuttgart, Germany, has appointed Lee Newton as marketing director for the region (excluding the Maghreb states) with immediate effect.

Newton has been with the Porsche brand for the past 16 years, a statement from the company said. During his most recent assignment as marketing director for Porsche Latin America, his main responsibility was to manage, control and coordinate the strategic marketing and product planning for 14 markets, ranging from the Caribbean to South America, with a vast array of cultures and local requirements.

Prior to this Newton worked for Porsche Cars North America and Porsche Cars Great Britain focusing on event marketing, sponsorship management as well as the roll-out of brand experience strategies.  

George Wills, managing director of Porsche Middle East and Africa, said: “Newton brings with him a wealth of experience in a number of marketing disciplines and a keen interest in motorsport. With his extensive global insight and diversity he will be a valuable asset to our regional office.”

“His long-term dedication to Porsche and wide range of cross-cultural experiences make him the ideal candidate for the role.”

Newton will supervise all marketing related issues for Porsche in the region and head a department that supports an importer network with 24 dealers in 18 countries. – TradeArabia News Service