Behbehani Brothers, which represents Audi, Volkswagen, Porsche, Chrysler, Jeep, Dodge, Fiat and Alfa Romeo in Bahrain, will soon launch a new website for its used car centre.

Bahrain-based digital marketing agency East Innovations has been appointed to redesign and redevelop the website, which profiles the current range of pre-owned vehicles available for purchase at the centre, as well as providing details for those wishing to sell their vehicles.

“People come to a website for information. Whether they are looking to research where to go for dinner that evening or which car to buy next, that information has to be easily and quickly available,” said Mark Warman, managing director at East Innovations.

“In redeveloping the Behbehani Used Car site we’ll completely overhaul the existing site to improve the user experience whilst also providing a unique content management system to ensure ease of use for the Behbehani Used Car team.”

The new website is due to come online during the first quarter of 2012 and will feature listings for an extensive range of pre-owned vehicles, providing an informative and up-to-date resource for prospective car buyers and sellers alike.

“The new website will reinforce our already strong position as a leading retailer of new and pre-owned vehicles,” said Neil Harris, Used Car sales manager at Behbehani Brothers.

"It is important to us that our online presence mirrors the high standards we set for ourselves in all areas and we are confident that our collaboration with East Innovations will enable us to realise this goal,” he added. – TradeArabia News Service