Emirates Motor Company (EMC), general distributors of Mercedes-Benz in Abu Dhabi and Al Ain, has posted an 8 per cent increase in overall sales in the first half of 2011 compared to the same period last year.

Sales of Mercedes-Benz E Class brought in a 13 per cent increase for the second quarter compared to the first quarter of the year, the flagship company of Al Fahim Group said in a statement.

“Over the first six months of 2011, EMC’s sports utility vehicle (SUV) sales have noticeable rose reaching an increase of 71 per cent from the first quarter to the second quarter,” said Kamal Rafih, general manager of EMC.

“We also owe our success to our customer-focused business strategy which emphasizes the significance of partnering with various organizations as a means of strengthening business relationships, as well as engaging ourselves with the community by offering solutions that fit customers’ needs and lifestyles.”

“Besides the successful agreements we’ve established with Fairmont Bab Al Bahr, the Abu Dhabi Country Club and Hilton Abu Dhabi, we have also started a Ramadan campaign with Al Hilal Bank as well as Europcar,” he added.

During the month of Ramadan, EMC has extended their reduced profit rate offer for Mercedes-Benz shoppers; now, the profit rate is at 2.75 per cent including first installment to be paid in 2012, applicable on all Mercedes-Benz models, a company statement said.

Other benefits provided by EMC is the five-year extended warranty (two-year manufacturer and 3-year EMC extended warranty) as well as the Integrated Service Package Plus (ISP+) on Mercedes-Benz S and GL classes.

EMC has also agreed with Europcar on another offer for individuals wishing to rent a car.

The offer encompasses the Mercedes-Benz C 200 Classic 2012 and C 200 Avant-garde AMG 2012. For a lease of two years or 60,000 kilometers, the Classic is at a monthly installment of Dh4,499 ($1,225) while the Avant-garde AMG is at Dh4,999, per month.

This also includes free replacement when due for service or repair. The offer ends on October 31. – TradeArabia News Service