Lebanon has become one of the major hubs for Harley-Davidson in the region with the opening of its new showroom in Beirut.

Inspired by the passion of 800 bikers across the country - being the biggest community of riders in the region – The Harley-Davidson Motor Company has chosen the city to cater for the needs of a growing community of enthusiasts in Lebanon.

“In the last decade, Harley-Davidson has been embraced by more and more people in the region and the new store in Lebanon is a reflection of that regional success,” stated Stuart Farrell, managing director of Harley-Davidson Strategic Growth Markets.

The company first opened a showroom in Lebanon more than 70 years ago to support the growing number of riders there; and with an investment of $2.5 million for the new outlet the place will be offering the latest Harley-Davidson equipment, and bikers will have a revived opportunity to engage with the sport and fellow riders.

“Lebanon represents a country that is renowned for its passionate people, the dramatic scenery and the wonderful climate. There can be few places better to enjoy a Harley-Davidson motorcycle and our initial experiences point to it being a wonderful place to do business,” added Paul de Jongh, country manager - Harley-Davidson Mena.

“The new showroom will offer bikers in Lebanon everything they need to maintain their bikes. Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad,” said Marwan Tarraf, the owner of the dealership.

“The showroom will also serve as a base to run tours and events.”-TradeArabia News Service