Harley-Davidson, the American motorcycle brand, will set up a showroom worth $2.5 million in Beirut in mid-September.

The new outlet the place will be offering the latest Harley-Davidson equipment, giving bikers a revived opportunity to engage with the sport and fellow riders.

Inspired by the passion of 800 bikers across the country, Harley-Davidson Worldwide has chosen Beirut to cater for the needs of a growing community of enthusiasts in Levant and the Gulf region, a company statement said.

Harley fans in Lebanon will now have access to parts, bikes and accessories, as well as participation in activities, tours and events.

Interest in Harley-Davidson has long thrived in the Levant. The company first opened a showroom in Lebanon more than 70 years ago to support the growing number of riders there, the statement said.

However, for a number of reasons, the country lost its dealership 10 years ago and bikers scattered and were forced to order parts and equipment from overseas, it added.

“The new showroom will offer bikers in the Levant everything they need to maintain their bikes,” said Marwan Tarraf, the owner of the dealership.

“Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad.”

“The showroom will also serve as a base to run tours and events. This will bring bikers together and help them to engage with the Harley Davidson community, as well as learn new ways to make the most of their bikes on the open road,” he added. – TradeArabia News Service