Friday 25 April 2025
 
»
 
»
Story

Buying a BMW in virtual world

Kuwait City, July 9, 2008

Ali Alghanim and Sons Automotive Company, Kuwait’s exclusive BMW, MINI and Rolls-Royce importer, has introduced a consulting lounge at its main showroom in Shuwaikh, the first of its kind in the country.

The lounge will enable BMW customers to custom build their own vehicle - select the colour and the materials used in both the interior and exterior, select any of a multitude of features to be added to the car, such as BMW ConnectedDrive, understand the right usage of these features and see a 3D animation film of the selected car.

It is equipped with hi-tech multimedia wireless devices which can facilitate the online navigation process using a new IT system that has been specially created for the lounge.

“We have launched the lounge to help our customers select their own cars in a virtual world, after which our trained dedicated sales teams can explain all the technical features offered through the different products,” said group general manager Mohammed Alghanim. – Trade Arabia News Service




Tags: BMW | Saudi | Ali Alghanim & Sons |

calendarCalendar of Events

Ads