Trading Enterprises, sole distributor for Honda in the UAE, is celebrating its new status as the leading independent Honda distributor worldwide thanks to record sales last year.

During 2007 Trading Enterprises experienced an impressive 30 per cent rise in sales on the previous year, generating 16 per cent market share of the UAE auto industry, said a report.

Honda Motor Company recently presented Guy Edmunds, Trading Enterprises general manager, Honda, with a trophy to commemorate its achievement.