The Counter Custom Built Burgers opens in Dubai Mall
DUBAI, December 10, 2015
The Counter Custom Built Burgers, the original, premium build-your-own-burger restaurant, has opened its newest location in Dubai, UAE this week, following the success of its debut at The Beach Jumeirah Beach Residence.
It offers more than a million possible burger combinations, along with a wide selection of signature burgers and burger bowls, bold sides and fries, and refreshing milkshakes, ice cream and smoothies—all featuring the finest ingredients, said a statement.
Jeff Weinstein, founder and co-chief executive officer, said: “We opened The Counter to introduce a fun, new way for guests to enjoy the beloved burger by offering options. We noticed consumers’ palates evolving and becoming more adventurous, and that was our market.”
The Counter offers a checklist-style menu of more than 100 ingredients, through which guests are granted the freedom to build the burger or salad that suits their specific palates and lifestyles.
From proteins—vegan/veggie patty, hormone- and antibiotic-free Angus beef, all-natural chicken and turkey, and shrimp—to the 14 cheeses, 26 sauces, 45 toppings, six buns, six bases (on lettuce blend, mixed greens, spinach, kale, or quinoa, or on a bun), and 11 sides, guests have an abundance of options.
Vegan options are available, in addition to a kids’ menu. For those who would prefer to forego the step-by-step burger building process, The Counter offers a new list of expert builds and suggestions.
Craig Albert, co-chief executive, said: “Dubai has been great to us, and we are thrilled to continue working with Americana as we launch this new wave of 40 store openings across the Mena region and in London.” - TradeArabia News Service
