Starbucks has launched its My Starbucks Rewards ‘MSR’ programme and mobile application in Kuwait, enabling customers to pay for their beverage on the spot without carrying cash or a card.

The ‘app’ and MSR programme offers the advantage of not only time savings, but also get rewards by spending on their registered Starbucks apps and cards. The app, which synchronizes their account with phone, allows them to check their balance and pay for their drinks by scanning a code at the till.

Customers can either sign up via the mobile app or on the Starbucks website, a statement said.

Rana Shaheen, Regional Communications and CSR manager of Starbucks Coffee Mena, said that by using the application, customers will benefit from a range of special offers and promotions, and receive relevant communication that matches their interest via the ‘app’ or email.

“At Starbucks, our main objective is to offer our customers an experience that is different to any other. By introducing the new application and reward programme, we are not only bringing something new and exciting to our customers to complement their experience, we are treating them and thanking them for their long-standing loyalty to us,” said Shaheen.

Customers do not need to download the app to be part of the MSR programme. By using their Starbucks Cards, they can enjoy their beverages and snacks and pay – and receive rewards - with the swipe of a card, the statement said. – TradeArabia News Service