Mazola, a multinational food processing and retailing company, has appointed a well-known chef, Hatun Madani, as its new brand ambassador.

Madani embodies the vision of Mazola at its best – living a healthy and high-spirited lifestyle, said a senior company official.

After two of her three kids were diagnosed with type 1 diabetes at an early age, she developed a passion for cooking traditional dishes with a healthy twist and inculcating good eating habits in her family, said a statement from Mazola.

To kick start this partnership, Madani recently wrapped up a series of videos for the #MazolaFunnyCooks campaign, it added.

Through this campaign, she will be sharing her funny and embarrassing cooking stories from when she first started cooking, and has asked her viewers and fans to share their funny cooking experiences as well. The best ones will be chosen and compiled into a book along with Madani's stories, the company said.

Simon Gottfried, vice president – sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East and North African (Mena) region, said: “This partnership allows our brand to develop a more human personality in the minds of our customers.”

“We support her mission of finding healthier ways of cooking traditional cuisine without compromising on taste,” he added.

Speaking on her appointment, Madani said: “I’m really excited to partner with Mazola, they have been a part of my life ever since I started cooking and now I’m happy to be a part of theirs.” – TradeArabia News Service