Leading design consultancy Retail Access has been appointed by Dubai World Trade Centre (DWTC), the region’s leading venue operator and event organiser, to develop fresh culinary concepts for its in-house managed dining destinations.

It will look to enhance the dining experience for over two million visitors that pass through the venue every year, said a statement.

Four new brands will be revamped by Retail Access which has been appointed for the strategic master planning and development of food and beverage (F&B) brands that will feature along the concourse and inside the exhibition halls, it said.

Mohammed Al Jumairi, vice president of Hospitality Services, DWTC: “DWTC provides a world-class business networking platform with integrated end-to-end services which include a diverse range of F&B options, catering to a multicultural crowd of visitors and exhibitors as well as local and international businesses.”

Hugo Van Der Schaegh, general manager for Consultancy and Design at Retail Access, said; “As a global destination and a regional epicentre for events, DWTC is consistently assessing its service to ensure it can surprise visitors with an unparalleled experience.

“This includes reviewing its portfolio of dining options against international trends and tastes. We are honoured to be handed responsibility for the research through to the design, architecture and implementation of culinary concepts created in partnership with DWTC.”

Retail Access has also been given responsibility for F&B consultancy, charged with developing the menu in partnership with the chefs of the DWTC and planning the kitchen fit-outs and staff training once interior design is complete, said the statement.

The first restaurants are expected to start serving their new menus at the end of the year, it added. - TradeArabia News Service