Global online food delivery company foodpanda has acquired food delivery business 24h.ae in the Middle East, targeting the region as the next high growth market in the food delivery sector.

The 24h.ae, which is active in the UAE, provides the most convenient way to order food in seven cities: Dubai, Abu Dhabi, Al Ain, Sharjah, Ajman, Fujairah and Ras Al Khaimah.

It was founded in 2011 and will continue with the current management and team, as well as the strong 24h-brand it has developed over the years, said a statement.

It currently co-operates with more than 700 restaurant partners, including major brands like Subway, Wendy's , Domino's, Johnny Rockets, and Pizza Express.

Foodpanda is already active in Saudi Arabia and Jordan with its hellofood.sa and hellofood.jo brands, respectively, it said.

Ralf Wenzel, co-founder and chief executive officer of foodpanda: “After consolidating our Asian leadership, we are very excited to announce the acquisition of 24h.ae in what we believe is the next high growth region in the online food delivery business.

“Through 24h in the UAE, combined with our existing hellofood business in Saudi Arabia and Jordan, we want to offer the best food ordering experience to our customers in the Middle East.”

Ali Orlov, founder and CEO of 24h, said: “We are very proud to partner with foodpanda and are confident that with their experience and knowledge from all over the globe, we will bring our product and service to the next level.” - TradeArabia News Service