Decofair Jeddah 2014
Saudi design show fosters new business development
DUBAI, December 31, 2014
Saudi Arabia’s leading design show has reported strong sales and high customer footfall, with a total of 110 exhibitors, showcasing over 125 brands from 20 countries.
The sixth edition of Decofair offered diverse brand and product offering and a series of networking and knowledge-sharing events and seminars, attracted over 8,600 unique visitors from across the region and abroad.
The exhibitors included Closet World, Creative Closets, Missoni Home, Scavolini, Al Miro, Al Forsan Global Industrial Complex, Nesma Group, Al Almira Carpet Factory, DeLonghi, Dogtas, DG Mosaic, Floorworld, Italian Chair District and many more who brought a wealth of experience and innovation to the show.
Recent industry reports show that Saudi Arabia is likely to record the strongest performance for the entire Middle East and North Africa (Mena) region construction markets next year.
The reports also highlighted an increased confidence in the ease of doing business in the kingdom, resulting in an influx of new talent, highly skilled designers, and joint collaborations necessary for the completion of large-scale projects in the Saudi Arabian market pipeline.
Decofair has played an important part in fostering business development on a local and international level and providing international brands with an entry point into the lucrative Saudi market.
Talaat M Abdulrahman, Saudi Arabia show director, Reed Sunaidi Exhibitions, said:“Decofair is an integral platform for both Saudi Arabia and the design industry collectively. Offering foreign companies the opportunity to contribute to the development of the local Saudi market and attain a visibility, market knowledge and connections required for future developments, it is the only exhibition of its kind in the kingdom.
“We are delighted this year’s show was a great success and will be working to ensure the 2015 edition continues to support and inspire the market.”
Demonstrating the key role Decofair plays for the industry, the exhibition included a full programme of seminars, displays and workshops.
The discussions at the show proved popular with visitors with 16 design industry professionals speaking on everything from Feng Shui and new design concepts, to wallpaper technology, while the Student Design Display enjoyed a visit from Prince Abdullah bin Saud bin Mohamad Al-Saud and another successful year of showcasing ongoing student development and final project implementation.
The Hosted Buyer Programme welcomed more than 60 buyers from 40 countries, connecting key design buyers from the GCC region with key design exhibitors.
Decofair covered the interior design industry from A to Z and showcases products from nine key sectors: furniture, furnishings, flooring, accessories, lighting, textiles and soft furnishings, outdoor furniture, kitchen and bathroom products and design and architectural services. - TradeArabia News Service