US-based Midamar Corporation, a leader in Halal food services, is sponsoring the upcoming Middle East Franchise Expo in Dubai, UAE, which will offer unique insights into the international franchise industry.

The event, which also includes opportunities for networking with international brand managers and investors, will run on October 21 and 22 at Jumeirah Beach Hotel.

This year 12 awards will be presented at the conference to innovative companies by The Middle East and North Africa Franchise Association (Menafa).

Sara Sayed, Midamar marketing and communications director and  Alaa Kamal, Midamar regional director for the Middle East will present on October 21 a historical documentary about Midamar and speak on Operations & Logistics ‘40 Years of Supply Chain Management - 10 Key Lessons Learned’.

For decades, Midamar has been managing international supply chain operations and supplying Halal food products for top US restaurant concepts.

“For international franchise operations, we’ve learned that your pipeline is your lifeline, and at Midamar we help both franchisors and franchisees in the region receive a seamless flow of supplies,” said Sayed.

“At the conference will share interesting anecdotes and lessons learned over the past 40 years’.  Both company directors will be available to answer questions and advise on international supply chain and logistics issues throughout the two day conference.”

This year’s conference also includes a line-up of international industry experts providing insights for franchisees and franchisors in the region.

Expo director and conference organiser, Kit Brinkley, of World Franchise Associates (WFA) said: “Our distinguished speakers bring years of franchising expertise to the table, providing invaluable insights to potential investors seeking advice on strategies to create a successful franchise brand.”

“The Middle East Franchise Expo in Dubai presents an ideal opportunity for serious investors wishing to add to their portfolio or for those seeking to build a successful network across the region,” he added. – TradeArabia News Service