Al Ain's Bawadi Mall organised 24 fashion shows this month, spread over eight days, to showcase latest collections for fashion lovers.

Khalid Shraim, senior marketing manager, said: “May was packed with a variety of events in the mall. We have selected elite names from the fashion industry, out of the 400 retail outlets available, to participate in these series of fashion shows. Up to 24 brands have participated in these shows.”

The participating brands included Max, Bossini, Giordano, ZARA, Promod, Monsoon, Al Horaibi, BHS, Quiz, Gant, Nautica, New Look, Alyce Design, Almotajiba, Swareh, Hanayen, Splash, Riva Fashion, Mine, Masagh Sheila & Abaya, Moda in, Mark & Spencer, Geelato and Parma Moda, said a statement.

“We timed these fashion shows with peak times in the mall. We are happy with the response which made this campaign a huge success,” he added. - TradeArabia News Service