Jotun, a leading manufacturer of paints and coatings, has launched a range of powder coatings specially formulated to bring distinct visual character, colour and personality into household products.

Created for premium home furniture and appliance vendors and designers, the new Reveal Edge range comprises of 20 vibrant metallic colours under four main themes that include matt and sparkle effects. With this collection, Jotun has enriched its portfolio to provide its customers with holistic colour solutions, a statement said.

Jotun sees a new role for Reveal Edge to play in a growing trend amongst consumers with more eclectic tastes, who wish to inject personality into their home appliances and products, for display as forms of art.

“Without whispering a word, colour can speak volumes,” says Michele Azouri, product manager – Industrial at Jotun Powder Coatings, Middle East.

“The colours that fill the spaces around us and clothe the objects within it, affect the way we feel at a subconscious level, the associations and connections we form with products and places and the qualities we attribute to them. This is what makes the Reveal Edge series incredibly potent in the hands of an imaginative designer. Using colour and special metallic effects, one can practically sculpt the mood of any space with a stunning degree of precision.”

The Reveal Edge launches in four colour palettes: Clarity, Foundry, Enliven, and Retrace, representing different moods to infuse a specific collage of emotions into a living space or products.

“Our new Reveal Edge range allows designers to tap into the deep desire for individuality amongst today’s consumers,” said Azouri.

“It enables product designers to turn the ordinary into the artistic, and transform what was once merely functional into an individual statement. Essentially, the Reveal Edge range is bringing back what product commoditisation had drastically reduced, namely individuality and personality.”

While the powder coating range targets a variety of appliances and furniture, this category has the potential to grow with the demand for new housing and increased relocations amongst the region’s cities, she added. – TradeArabia News Service