Arab importers ordered $6.5 million worth of Brazilian food products during a recently concluded matchmaking event for food companies in São Paulo, a top official said.

The event also generated over $44 million in contracts spread over the next 12 months, according to the Arab Brazilian Chamber and the Brazilian Export and Investment Promotion Agency (Apex), which organised the matchmaking and roundtable events.

“We had very positive results in the areas of beef and chicken products,” said Michel Alaby, CEO of the Arab Brazilian Chamber. “It was one of the most successful events we have had, and the partnership with Apex was crucial for the success of the project.”

“The Arab delegates said that it was a very important visit that allowed them to learn more about Brazilian companies. Likewise their Brazilian counterparts found the roundtable discussions extremely fruitful,” he said.

Majority of the deals signed at the matchmaking event covered chicken, beef and fruit products.

Alaby also stated that Brazilian companies should invest more in the production of halal products.

“The Arab importers were seeking halal-certified chocolate, sweets and food products. This represents a huge potential as currently they buy these products from Malaysia, Indonesia and Singapore,” he said.

The event was attended by 10 importers from the UAE, Kuwait and Jordan. On the Brazilian side, there were over 60 food companies that showcased their products.

Apart from conducting business meetings with Brazilian exporters, the visiting delegation also toured various food manufacturing facilities in Brazil. – TradeArabia News Service