Bahrain-based media company Primedia International has tied up with Saudi consulting firm Joatha Business Development Consultants.

"This joint venture develops Primedia's presence in Saudi Arabia's booming business community," said Primedia's chief executive Mike Orlov.

"We are tremendously proud to have widened the doors for our advertisers to help them penetrate this market more effectively."

Joatha Consulting is a Riyadh-based firm licensed by the Ministry of Commerce and Industry. The company provides services in three consulting and advisory practices, information technology, business development and strategy, and economic policy.

With presence in Riyadh and the Eastern Province, Primedia also has plans to open an office in Jeddah in the future. For operations in the Eastern Province, the company has appointed Mustafa Al Nasser as the new media manager.

"We welcome Mustafa on board and wish him all the best in his new role. He has worked for more than 15 years in the media, communications and marketing industry and brings valuable experience in the Saudi market," added Orlov.

Primedia also announced the opening of a call centre at its head office in Bahrain focusing on the Saudi market. – TradeArabia News Service