RAK Ceramics, the world's largest ceramic tiles and bathware manufacturing company, plans to introduce a wide range of environmentally friendly bathware products.

The range will satisfy a surge in global demand for green-certified building materials, the company said.

RAK Ceramics said it is working with world-renowned European and British designers to develop new designs and effects that satisfy the aesthetic and quality requirements of the company’s international clientele.

In line with its ongoing thrust to optimise the environmental benefits of its products, RAK Ceramics has completely converted all water closets from previous nine-litre flushing capacity to six-litre full flush and three-litre half flush, translating into water savings of as much as 33 per cent compared to the older models, it said.

The company, which is now in the process of introducing a new product line for a 4-litre full flush and 2.5-litre half-flush, also plans to achieve further reduction in water consumption through its closets, it said.  

Peruma Reddy, COO-Bathware, RAK Ceramics, said: “We continuously invest in research programs to study market trends and better understand evolving customer preferences. This enables us to develop designs that cater to various client profiles, while allowing us to adopt the most up-to-date technology innovations and industry best practices. Moreover, RAK Ceramics continues to implement stringent quality control regulations, which has enabled us to consistently maintain higher quality benchmarks than the accepted market standards. We will remain strongly focused on quality, creativity and environmental compliance as the guiding principles in our continuing pursuit of excellence and leadership in the bathware industry.”

RAK Ceramics, which is a founding member of Emirates Green Building Council, is currently reputed to have the most complete selection of environmentally friendly bathware products, featuring the world’s smallest water closets to the most exclusive designer collections, the company said.

All RAK Ceramics bathware products comply with international standards, with some product categories even maintaining much higher standards, it said.

RAK Ceramics currently supplies more than 35 collections of bathware. – TradeArabia News Service