Danube Building Materials has named Dubai-based entrepreneur, TV personality and fashion designer Uma Ghosh Deshpande as its new brand ambassador for its building and home materials retail chain Danube Buildmart.

The new Buildmart brand ambassador is expected to tap into a wider female consumer base, promoting the company’s 25,000 product portfolio of home and interior products and accessories, a statement said.

Deshpande has launched Middle East region’s first ever luxury lifestyle fashion TV show called High Life Dubai, which has evolved into being a trusted style guide and trend setter for its millions of viewers, the statement added.

“I am very selective with the brands I endorse. I need to believe in the brand first before openly endorsing it to the public.” said Deshpande.

“Danube Buildmart and its complete line of home interiors and other accessories is definitely a brand that I can relate to and I am humbled to have been chosen as their new brand ambassador,” she added.

“We are very excited to welcome Uma Ghosh Deshpande into the Danube family as our new brand ambassador,” said Rizwan Sajan, chairman, Danube Building Materials.

“Her strong influence and popularity among female consumers in the Middle East region will surely play a key role in our continuing efforts to promote the Danube Buildmart chain of stores as a premier one-stop-shop for all your home and building material needs,” he added.

“Danube currently offers a 25,000 product-filled portfolio that boasts of key household and building materials from leading US and European brands,” Sajan concluded. – TradeArabia News Service