US-based Philadelphia Cream Cheese has launched a forum for women living in the GCC to submit or nominate stories of women who spread feelings of joy, love and hope through their efforts in community relations and charity.

The forum, titled Spread Some Inspiration, commenced February 12, invites stories of positive contribution to society on phillyarabia.com.

A panel of judges comprising of three exceptional women from the GCC: Maha Shafiq Al Sarraj, one of Saudi Arabia’s most prominent female media personalities and accomplished poet; Nabila Al Anjari, Kuwait’s foremost women’s development advocate; and Nayla Al Khaja, UAE’S first female film producer.

The judges will shortlist the three most compelling stories, and the public will be invited to vote for the one story that has inspired them the most.

The final winner, chosen by the public, will be announced at the Philadelphia Gala Dinner which will be held in Dubai on April 13.

Philadelphia will honour the winner with a prize money of $10,000 to help her take her philanthropic efforts further, while the remaining two finalists will also each receive a fund worth $5,000 to support their respective social causes.

“Spread Some Inspiration with Philadelphia follows on the success of the inaugural campaign last year, which received widespread public and media support,” said Vishal Tikku, managing director Kraft Foods GCC.

“It is the first regional campaign of its kind to celebrate the achievements of ordinary women who have touched the lives of others in their community through social work, charity and other philanthropic efforts. We’re taking the campaign to newer heights this year and Philadelphia will for the first time be reaching out to women in KSA while returning to inspire women in UAE and Kuwait.”

The deadline for nominations is March 15. – TradeArabia News Service