Kuwait-based Massaleh Media, a fully owned subsidiary of Massaleh Investments, has entered into an agreement with leading PR firm Hill and Knowlton to be the company’s commercial sponsor in the country.

“We are pleased that Hill and Knowlton has agreed to have its operations in Kuwait sponsored by Massaleh Media,” said Ziad Al Duaij, vice chairman of Massaleh Media.

“Marketing and communications is developing quickly in Kuwait and we believe that the expertise and experience of international companies such as Hill and Knowlton can only help this process develop further.”

“Massaleh Media is committed to developing a local media group which compares to the best in the world and we see today’s announcement as an important step in achieving this objective,” he added.

Dave Robinson, chief executive officer for Hill and Knowlton in the Middle East, said: “Our association with Massaleh Media is a welcome development.  Hill and Knowlton has been operating in the Gulf region for more than 25 years.”

“The company has been operating in Kuwait for over twenty years and has had a permanent office in the country from 2005.  Since then it has developed into one of Kuwait’s best known public relations consultancies.”

“Its tie-up with Massaleh Media provides the Hill and Knowlton with a platform to develop further in Kuwait and to reaffirm its commitment to what I believe is one of the region’s most dynamic and exciting markets,” Robinson concluded. – TradeArabia News Service