UrFilez, a leading digital music service, today announced in Bahrain the launch of a new digital rights management (DRM)-free MP3 service with content from all four major record labels.

UrFilez has launched its new music download service together with on-demand streaming and personalised radio mobile applications for Blackberry, iPhone and Android users. 

Consumers will now be able to use their MP3 downloads without restrictions across the full array of playback devices, including PCs, mobile phones, portable media players and CD players.  The streaming services and mobile applications give consumers portability and access to the full library for extremely affordable prices, the company said.

Music can be downloaded for $0.79 per song, while 30 songs can be purchased together for $7.50. There is also an option of unlimited streaming of music for $5 per month. UrFilez boasts a collection of 4 million songs in its library.

'UrFilez's senior executives were at the forefront of the digital music revolution when it was launched in 1998 and have been involved with many of the leading technologies and advancements in this space over the last 12 years,' said Hassan Miah, founder and chief executive officer of UrFilez, at a press conference.

The press conference, at The Ritz-Carlton, Bahrain Hotel & Spa , was attended by several artists. 

The UrFilez platform is highly advanced, offering a state-of-the-art algorithm-based recommendation engine and global music discovery, made possible through the use of One Llama technology, a company that UrFilez recently acquired. It is the only software in the world designed to analyze music from all over the world, in any language, tempo or genre and exposes consumers to new music that fits their own personal tastes regardless of its country of origin, said Miah.

'We are very excited that our groundbreaking technology is being integrated into the UrFilez platform.  From day one, our goal was to help people all over the world discover new music, and we believe UrFilez is uniquely positioned to make this happen,' said One Llama CEO Rob Schultz.

UrFilez also uses the envIO Networks (envIO) ringtone and ringback service, another technology UrFilez recently exclusively licensed for the emerging markets. 

UrFilez is revolutionising the development of mobile music in emerging markets, with consumers now also being able to easily access content via the web or any data connected phone.  The company has developed mobile applications for the major platforms (BlackBerry, iPhone, Android-based handsets) to make it easy to play, find, and discover music.

Telecommunication companies recognize how this technology can facilitate greater consumption of mobile music. They are investing heavily in upgrading their networks to include high-speed data transfer and are actively seeking increased revenue from value-added services.

Payment mechanisms are made easy with UrFilez offering convenience for mobile users, with individuals able to pay for the service via their prepaid or post-paid mobile account with participating telecommunication partners.  Consumers can also pay on-line with a credit card and then access content via the phone or web.

Soon, consumers will also be able to purchase prepaid cards at retail outlets to use the service on any mobile network.  UrFilez's advanced content delivery and billing platform for mobile music creates new revenue generators for emerging markets. -TradeArabia News Service