Hard Rock Cafe Dubai will relocate in October to Festival Centre, Dubai Festival City’s award winning shopping and leisure precinct, from its current premises on Sheikh Zayed Road.

The new 26,400 sq ft Dubai cafe will include spacious seating for more than 300 guests, a bar, a convertible live music space, a 2,500 sq ft Rock Shop featuring Hard Rock’s limited-edition merchandise and rock ‘n’ roll memorabilia from Hard Rock’s legendary collection.

This Hard Rock will also include an iconic 118-foot guitar, which is anticipated to be the largest in the world and will be submitted to the Guinness Book of World Records.

Philip Evans, director of commercial & retail leasing, Al-Futtaim Group Real Estate (AFGRE), said: “As a part of our measured expansion plans to differentiate ourselves, we are delighted to welcome Hard Rock Cafe, marking a milestone for Dubai Festival City’s extended food and beverage offering.”

“Committed to diversify into specialized retail businesses, Hard Rock Cafe will offer fans, Festival Centre guests, as well as DFC residents, a unique venue to enjoy the finest cuisine and drinks in an exciting American rock ‘n’ roll ambiance,” said Evans.

Tom Miles, director – shopping centres, AFGRE, said: “I am very proud to add Hard Rock Cafe as an integral part of the mall’s offerings. Festival Centre is the marquee location for the unique retail and entertainment experiences this world renowned brand will provide.”

“As the mall’s latest F&B anchoring element, Hard Rock Cafe is going to greatly add to the distinctive shopping, dining and entertainment experiences that have helped Festival Centre become a standard fixture for showcasing excellence in Dubai.”

“We cannot wait to return to Dubai,” said Oliver Munday, vice president of franchise operations and development, Hard Rock International.

“This market is famous for being a global commerce capital with a vibrant entertainment scene. Our investment in the UAE is indicative of our commitment to making Hard Rock Cafe an integral part of the continuing evolution of Dubai.” – TradeArabia News Service