Beecell, a leading regional provider of interactive applications and mobile content, recently launched an SMS campaign for consumers of Pepsi in Jordan.

Consumers of Pepsi’s beverages, can send an SMS containing the number placed on the back of the can lid, granting them automatic entry into a raffle draw to win JD10,000 ($14,124) every week.

Once the SMS is sent, the participants will instantly receive “Oh Africa” ringtone, an anthem performed by Akon, the hip-hopper and multi-platinum selling artist.

This service is available for customers of Zain, Orange, and Umniah alike, a statement said.

“We are pleased to launch Pepsi’s Football SMS campaign in Jordan,” said Bashar Hantouli CEO of Beecell.

“We have worked with Pepsi on similar campaigns, and we are glad that they have placed their trust in Beecell again to activate their mobile service in Jordan.”

“Beecell has strong alliances with all mobile networks inside and outside Jordan, and is very capable to launch such campaigns on national and regional levels quickly and efficiently,” he added. – TradeArabia News Service