Oman Agriculture Development Company’s (OADC) flagship brand Sohar Milk is organising a road show in Sohar to mark 'World Milk Day' on Tuesday (June 1).

The road show will include folk dancers and musicians from the local community who will enthral the audience with their performance, said a OADC official.

Initiated in 2001 by the Food and Agriculture Organisation of the United Nations (FAO), the World Milk Day is celebrated on June 1 every year. The day provides an opportunity to focus attention on milk and ublicise activities connected with the milk industry.

The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.

Dr Suhail Khan, general manager, OADC, said, "We are a 100 per cent Omani brand that produces 100 per cent fresh cow’s milk. Since our factory is located in Sohar, we reach our customer points in the quickest possible time."

"What makes Sohar Milk unique is the fact we breed Holstein-Fresian cattle under intensive management and our milking is carried out in a fully automated Milking Parlour three times a day. We feed the cows on absolutely fresh natural feed and therefore produce the freshest milk," he added.

“Milk is a near perfect food source loaded with nine essential nutrients needed daily to keep bodies healthy and strong. Sohar Milk has been working to drive progress in milk production since 1990. Today, we provide dairy solutions to people of Oman and through this celebration we hope to share knowledge and forge partnerships,” said Khan.

The current activities of the farm involve production of fresh milk, yoghurt, Laban and fresh juices using modern technologies of production. The company also distributes Sunfarms margarine and ghee under its trading operations.-TradeArabia News Service