BMMI Group (Bahrain Maritime and Mercantile International) has appointed truly Middle East for its 2010 international press advertising campaign.

Headquartered in Bahrain, BMMI is a diversified retail and distribution and contract supply group with international operations spanning three continents.

“With our continued growth and geographic expansion, we were seeking an agency to create a dynamic campaign to communicate the depth and breadth of our operations and international penetration” said Laura Mejia, quality systems and corporate communications manager at BMMI.

“BMMI is a tremendously successful player in its business sphere and it is a privilege for us to be appointed to partner with them”, added Adam Sunderland, managing director of truly Middle East.

The campaign breaks in international press in the coming weeks and features a series of four executions and one compilation execution.-TradeArabia News Service